SIHH 2018 – François-Henry Bennahmias, CEO of Audemars Piguet, On The New Collection

As we told you in our previous video, our main focus this year for SIHH 2018 will be videos. This is the best way to show you what is about to be launched and what the watches actually look like in the metal. Nothing works better than images and words, and to officially kick off our SIHH series of videos, we have François-Henry Bennahmias, CEO of Audemars Piguet, talking us through the brand new collection.

This year, Audemars Piguet is certainly presenting one of its most complete collections ever. It is huge. The main focus of this year is, as we told you in our hands-on articles, is the 25th anniversary of the Offshore collection, which was launched in 1993 as a brand new concept, a bold and highly masculine luxury sports watch. The two main models we already showed you: the re-edtition of the very first model and a true bold concept, with a redefined tourbillon chronograph movement and a new case architecture.

That’s not all, as Audemars Piguet has a superb concept watch, the RD#2, the thinnest perpetual calendar ever made, at a staggering 6.30mm thick – which will be featured on MONOCHROME tomorrow morning. And of course, there are many more watches. But the best way to introduce these novelties to you is to let François-Henry share his enthusiasm in our exclusive interview with him.