Seiko

Japanese Independent Watch Company

Seiko was founded in 1881 by Kintar? Hattori, who opened a watch and jewelry shop, K. Hattori, in Tokyo, Japan. In 1892, he starting manufacturing wall clocks under the brand Seikosha, meaning "House of Exquisite Workmanship." In 1895 he created the Time Keeper, the brand's first pocket watch and in 1913, he produced Japan's first wristwatch, the Laurel. It wasn't until 1924 that "Seiko" first appeared on timepieces and in 1929 a Seiko pocket watch became Japan National Railway's official "Railway Watch." They improved the ruggedness of their movements in 1956 with Diashock, a shock-resistant system that protected the balance-staff pivot from impacts and reduced friction to ensure optimal performance of the balance wheel. As the decades rolled on, Seiko became one of the biggest disrupters in the industry with both technological and mechanical advancements, and thrived during the quartz crisis that decimated so many others. Seiko has remained a family-run entity with Shinji Hattori, great grandson of the founder, as the current CEO.

The 1913 Seiko “Laurel” and the 1895 Seiko “Time Keeper”

Seiko has delivered more “world’s firsts” than just about any other brand, and the combination of mechanical advancements and electronic/computer technology truly sets the company apart. While many brands were competing with grand complications, ultra-thin movements and exotic materials, Seiko’s focus on quartz and digital technology kept them on the cutting edge and consequently helped ignite the quartz crisis of the 1970s and 1980s. In fact, Seiko quite literally invented the quartz watch in 1969 with the Quartz Astron. It was accurate to within five seconds per month (100 times more accurate than mechanical watches of the day) and ran continuously for a full year (250 times longer than most mechanical watches). It was arguably the biggest horological development of the 20th century. One hundred gold watches sold within the first week for USD 1,250 (the price of a medium-sized car at the time). The quartz revolution had begun and it was just a matter of time for prices to drop far below mechanical counterparts. Seiko followed up in 1973 with the first six-digit LCD quartz watch, the first multi-functional digital watch in 1975 and in 1982, the first watch with an integrated TV screen. These technological advancements heralded a new age of horology with a precision, sophistication and computer “magic” that presented the greatest threat to traditional watchmaking, which was devastated for nearly two decades.

The 1969 Seiko Astron Quartz watch

Seiko never forgot its roots and continued to focus on mechanical timepieces as well. In 1960, the brand launched their flagship line, Grand Seiko. The first watch represented the pinnacle of Japanese mechanical watchmaking and was competitive with Swiss and European rivals. The brand earned such a strong reputation that Seiko became the official timekeeper for the Tokyo Olympic Games in 1964 (and again at the Barcelona Olympics in 1992). In 1965, Japan’s first diver’s watch, the 62MAS, was produced with a depth rating of 150 meters and was used by the 8th Japanese Antarctic Research Expedition. In 1969, the cal. 6139 became the world’s first automatic chronograph with both a vertical clutch and column wheel. Quartz technology inevitably began grabbing the spotlight with watches like the first analog quartz chronograph in 1983, but Seiko has always maintained a strong, innovative and highly competitive mechanical presence.

In 1988, Seiko blended the mechanical and quartz movement with the KINETIC line, which used an automatic rotor to generate electricity for the movement (instead of traditionally winding a mainspring). This followed the first solar-powered watch in 1977 and continued Seiko’s quest for a “no battery change” solution. In 1999 they introduced the Spring Drive, which was the ultimate fusion of mechanical and electronic technology. The movement functioned as a conventional mechanical calibre, but the escapement was replaced with an electronic regulator. It was still powered by a mainspring (like all mechanical watches), eliminating the need for a battery, but the Tri-synchro regulator (with an IC, electronic brake and quartz crystal) precisely regulated the unwinding of the spring, providing an ultra-smooth and silent gliding motion of the seconds hand.

1968 Seiko Diver 300m hi-beat 6159-7001
The original, 1968 Seiko Automatic Diver 300m hi-beat ref. 6159-7001

Seiko is well known today for innovative dive watches and the 1968 Ref. 6159-7001 helped establish the brand as a major player. It was the first dive watch with a hi-beat movement of 36,000vph (5Hz) and had a 300-meter depth rating. It has become such an icon that Seiko reissued the watch (slightly modernized) in 2018 with the Prospex Diver 300m Hi-Beat reference SLA025. In 1975, they launched the world’s first professional diver with a titanium case and 600-meter depth rating. Just three years later, they introduced the first saturation dive watch with a quartz movement. Seiko has maintained full in-house production (from scratch) since the 1956 Marvel wristwatch and is a major supplier of movements today. The Seiko NH35A automatic calibre is among the most popular workhorses for both microbrands and established brands with affordable offerings. It’s readily available, easily serviced and affordable with a stellar reputation for reliability and low maintenance. Simpler movements such as the Seiko 7S26 automatic are so cost effective that watches like the brand’s own Seiko 5 SNK809 can sell in the range of USD 100, an extraordinary achievement for a piece with an in-house calibre featuring a day/date complication.

Seiko is among the most formidable watchmakers today. While traditional brands struggled to stay relevant during the quartz crisis, Seiko was launching watches with a TV screen, multi-functional and computer LCD dials, voice recording watches and more, along with innovative mechanical divers and high-end Grand Seikos. Even James Bond wore multiple Seiko watches. The brand’s prowess and ingenuity over the last century have made it one of the most successful watchmakers in history with an astounding portfolio of both mechanical and electronic firsts.

History of Seiko

1881
Company is founded by Kintar? Hattori in Toyko, Japan
1892
Hattori starts manufacturing wall clocks under the brand Seikosha
1895
Seikosha produces its first pocket watch, the Timekeeper
1913
The company produces Japan's first wristwatch, the Laurel
1924
The first watch with "Seiko" on the dial is produced, heralding the Seiko brand
1929
A Seiko pocket watch becomes Japan National Railway's official "Railway Watch"
1956
The Diashock shock-resistant system launches, protecting the balance-staff pivot from impacts
1959
The Gyro Marvel launches with the proprietary "magic lever" system that efficiently spins the automatic rotor in both directions
1960
The flagship Grand Seiko launches, the pinnacle of Seiko watchmaking
1964
Seiko becomes the official timekeeper of the Tokyo Olympic Games
1965
Seiko introduces Japan's first dive watch, water resistant to 150 meters
1969
The world's first quartz watch launches, the Seiko Quartz Astron
1973
The cal. 0614 is the world's first six-digit LCD quartz watch
1975
The world's first multi-functional digital watch launches/world's first titanium dive watch launches
1982
The first watch with a TV screen (and tuner/headphone jack) launches
1983
The Voice Note launches, the first voice recording watch/the first analog quartz chronograph launches
1984
The first watch with computer functions launches with a memory of up to 2,000 characters
1988
The Seiko KINETIC is the first quartz watch with an oscillating rotor to power the movement
1990
The Scubamaster launches, the world's first computerized dive watch
1992
Seiko becomes the official timekeeper for the Barcelona Olympic Games
1998
A new generation of Grand Seiko mechanical watches is introduced
1999
The Spring Drive is introduced, a spring-driven luxury mechanical watch with quartz accuracy
2005
The first Grand Seiko Spring-Drive launches, cal. 9R65
2006
The world's first E-Ink watch launches, winning the Grand Prix de Geneve
2007
The Spring Drive Chronograph launches
2009
The first hi-beat Grand Seiko calibre launches
2011
The Credor Spring Drive Minute Repeater launches
2012
The Seiko Astron GPS Solar launches with a low-energy GPS receiver
2014
Seiko wins the “Petite Aiguille” prize at the 2014 Grand Prix d’Horlogerie de Genève with the Hi-beat 36000 GMT Limited Edition
2016
Seiko's first tourbillon watch launches, the FUGAKU with the new calibre 6830
2017
Grand Seiko becomes a separate, independent brand