What is SIHH? MONOCHROME Welcomes You To SIHH 2018 With an Insider’s Video

Well, as your Instagram feed has no doubt already informed you, SIHH 2018 is already well and truly under way. Firstly, if you’re not already, click here to follow MONOCHROME for live pictures and updates from the team throughout the show. Secondly, for a quick summary of what SIHH actually involves, which brands exhibit and why it is so highly anticipated each year by watch lovers everywhere, watch this helpful introductory video by our Founder and Editor-in-Chief, Frank Geelen and enjoy this insider’s tour of the show.

This year marks the 28^th edition of the Salon International de la Haute Horlogerie (SIHH), with the show set to run from the 15^th – 19^th of January. In a first for the event, the last day is actually an open day, which means members of the public can attend. So, if you’re going to be in Geneva this Friday, make sure you buy a ticket online from the official SIHH site so that you can enjoy an in-person preview of what will become some of the hottest timepieces of 2018.

If you can’t make it there, don’t despair. As always, team MONOCHROME will be reporting from ground zero and we will be publishing fresh content on a daily basis covering all the latest novelties, along with video interviews and our initial hands-on impressions of particularly exciting models. We’ve already seen some crazy stuff, like the world’s thinnest ever mechanical watch from Piaget and the Triple Split from A. Lange & Söhne. Believe us, there’s a lot more great stuff to come, so check the site regularly for updates and be sure to follow us on social media too for live pictures and extra insights.

We’ve got a lot planned for you over this next five days (well, four now), and even more in the coming weeks as we debrief after SIHH 2018 and have the opportunity to spend some extended hands-on time with the new models launching this year. We hope you enjoy reading it as much as we enjoy putting it together for you!